Tri-Boro Tots

Volunteer Position: Brand Refresh and Design Templates

Organization: Tri-Boro Tots Incorporated
Location: Remote)
Project Duration: Flexible
Reports To: CEO
Credit/Compensation: Internship or volunteer credit available (can be used for school or employer purposes)

About Us:
Tri-Boro Tots is a 501(c)(3) nonprofit dedicated to improving the lives and livelihoods of all Tri-Boro (Bloomingdale, Butler, Kinnelon, NJ) residents and businesses. Our mission is to make the Tri-Boro area the best place to raise a family. We are seeking a creative and detail-oriented volunteer or intern to help us refresh our brand identity and create templates that will allow us to communicate effectively with our audience. This project is ideal for someone with a passion for design, branding, and nonprofit work who wants to make a tangible impact.

Project Overview:
We are looking for a volunteer or intern to assist us in updating our branding to ensure it resonates with our mission and engages our community. The project will involve the following tasks:

Responsibilities:

1. Logo Update:
   Refresh our existing logo, keeping in mind our organization’s mission and values, while modernizing it for broader appeal.
2. Style Guide Creation:
   Develop a comprehensive style guide that outlines our brand’s visual identity. This should include guidance on logo usage, typography, image styles, and more.
3. Email Template Design (Mailchimp):
   Create a visually appealing, mobile-friendly email template in Mailchimp that aligns with our updated brand identity.
4. Social Media Post Templates:
   Design a set of templates for social media posts (e.g., Facebook, Instagram, Twitter) that can be easily adapted for ongoing communications.
5. Signature Event Logos:
   Design logos for four key signature events we host throughout the year. Each logo should reflect the theme and goals of the event while aligning with the overall brand identity.
6. Brand Voice/Tone Development:
   Work with our team to define and document the brand’s voice and tone. This includes the language and style that we use in all communications, ensuring consistency across all platforms.
7. Brand Color Palette:
   Create a refreshed and cohesive color palette that complements the updated logo and overall aesthetic.
8. Canva Brand Kit Setup:
   Set up a brand kit in Canva, providing us with easy-to-use templates and guidelines for ongoing design needs.

Skills and Qualifications:

• Strong graphic design skills with proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) or similar tools.
• Experience with email template design, preferably in Mailchimp.
• Familiarity with social media design and platform-specific requirements.
• A good understanding of brand development and identity.
• Knowledge of Canva or similar user-friendly design tools.
• Strong attention to detail and ability to work independently.
• Excellent communication skills and ability to collaborate with the team.

How to Apply:
Please send a portfolio of your previous design work and a brief statement explaining why you are interested in this project to community@triborotots.org. We are excited to collaborate with someone who shares our passion for making a difference!